Step away from the glossy beachfront and into the aromatic heart of Tel Aviv with this self-guided walk through the Levinsky Market. Established in the 1920s by Jewish immigrants from Thessaloniki, Greece, and later revitalized by Persian Jews in the 1950s, this neighborhood is a sensory tapestry woven with the scents of roasted coffee, dried limes, and exotic spices. Unlike the more tourist-heavy Carmel Market, Levinsky remains a 'working market' where local chefs and home cooks come to source the city's finest ingredients. This walking route invites you to explore the evolution of Israeli cuisine through its immigrant roots. You will encounter third-generation delis specializing in salt-cured fish, family-run bakeries serving flaky Bulgarian burekas, and innovative stalls reinventing nostalgic sodas with fresh botanicals. As you navigate the narrow streets, you'll see how the neighborhood's industrial architecture has become a canvas for local life, blending the gritty charm of old Tel Aviv with a vibrant, modern culinary energy. On this self-guided adventure, you are the master of your own pace. You can linger over a glass of artisanal gazoz at Cafe Levinsky or watch the master deli-menders at Yom Tov carefully stuff hibiscus flowers with goat cheese. This walking tour Tel Aviv experience is about more than just food; it is an immersion into the 'Persian Soul' of the city, where every shop owner has a story and every spice blend has a history. Whether you are a dedicated foodie or a curious traveler, this neighborhood stroll offers an authentic look at the diverse cultures that have shaped Tel Aviv’s unique identity over the last century. **Note:** This area is known for its ever-changing character. Street art, pop-up venues, and temporary exhibitions may differ from what's described. That's part of the adventure - you might discover something entirely new!

Numbers indicate the order of stops on the tour
Welcome to the starting point of your self-guided walk. Lupo is a legendary institution that represents the Greek-Jewish roots of this market. Founded by the Lupo family who immigrated from Thessaloniki, this deli specializes in the ancient art of curing and smoking fish. Take a moment to look at the 'lakerda'—a pickled bonito—and the various types of herring and salmon. This style of food was the original fuel of the neighborhood, brought over by the longshoremen who worked the nearby ports. The traditions here have been passed down through generations, maintaining a flavor profile that is distinctively Balkan and increasingly rare in modern Tel Aviv.
This tiny shop is the laboratory of Benny Briga, a man who transformed the humble 'gazoz'—a simple fizzy soda from Israel's early years—into an edible art form. Unlike the syrup-heavy sodas of the past, the drinks here are crafted using fermented fruits, fresh herbs, and flowers sourced directly from the market. The jars lining the shelves are filled with seasonal preserves, and the result is a drink that looks like a miniature garden in a glass. It’s a perfect example of how the younger generation is honoring market traditions while injecting fresh, creative energy into the neighborhood.
As you stand here, you are in the heart of the original market district. Notice the architecture; many of these buildings were designed for wholesale trade, with high ceilings and wide doors. In the 1950s, this area saw a massive influx of Iranian Jews, who brought with them the 'Persian Soul' mentioned in our theme. They introduced the dried limes, saffron, and pomegranate molasses that now define the market's scent. Look around at the open sacks of pulses and rice; this isn't just for show—it’s how the neighborhood has shopped for over seventy years. The air here is a thick perfume of cumin and turmeric.
Follow the scent of butter and toasted sesame to Burekas Penso. This family-run bakery is a cornerstone of Levinsky’s Bulgarian heritage. A bureka is a flaky pastry made from phyllo dough, traditionally filled with salty cheese, spinach, or mashed potato. At Penso, they still make them the old-fashioned way. If you decide to try one, consider pairing it with a glass of ayran—a chilled, salty yogurt drink—or a 'brown egg' that has been slow-cooked for hours. It’s a classic Mediterranean breakfast that has remained virtually unchanged for decades, serving as a delicious reminder of the city's diverse culinary DNA.
Yom Tov Deli is a masterclass in the 'deli culture' of Levinsky. Founded by the Levy family who moved from Turkey to Israel via Greece, the shop is now run by the third generation. They are famous for their creative appetizers, particularly the hibiscus flowers stuffed with goat cheese and their unique pickled garlic. The shelves are a treasure trove of Mediterranean flavors, from boutique olive oils to rare cheeses. The owners are known for their hospitality, often offering samples to curious passersby. This shop embodies the transition of the market from a wholesale hub to a gourmet destination without losing its family-run charm.
You’ve reached the final stop of this walking route. This intersection is where the various cultures of the market truly collide. To one side, you’ll find shops specializing in Persian ingredients like sumac and barberries; to the other, modern bars and boutiques are beginning to move in. Ha-Khalutzim Street is particularly known for its vibrant evening scene, showing how the market transforms from a daytime trading post to a nightlife hotspot. Take a final look at the colorful displays of dried fruits and nuts—a staple of the Persian diet—and appreciate how this small corner of Tel Aviv manages to hold so many different worlds in balance.
Download Zigway to experience "Levinsky Market: Spices, Pickles, and Persian Soul" with AI-powered audio narration. Walk at your own pace while stories unfold around you.
EasyTel Aviv, Israel
Explore a hidden New England-style village in Tel Aviv. Discover wooden houses and 19th-century history on this peaceful self-guided walk.
EasyTel Aviv, Israel
Explore the literary heart and stunning architecture of Tel Aviv's most beautiful historic street on this self-guided neighborhood stroll.
EasyTel Aviv, Israel
Experience the sea breeze on this self-guided walk through Tel Aviv's historic port, featuring iconic boardwalks, markets, and sunset views.
EasyTel Aviv, Israel
Explore the birthplace of Tel Aviv on a self-guided adventure through Bauhaus architecture and the historic site of Israel's independence.
ModerateNairobi, Kenya
Taste your way through Nairobi's Westlands on this self-guided walk featuring street snacks, cultural landmarks, and hidden foodie gems.
EasyInnsbruck, Austria
Discover the flavors of Tyrol on this self-guided stroll through Innsbruck’s historic Old Town and vibrant market hall.
EasyGdansk, Poland
Taste the history of the Baltic. Explore Gdansk's culinary heritage from medieval markets to gold-flecked liqueurs on this self-guided walk.
EasyGothenburg, Sweden
Discover Gothenburg’s maritime flavors on this self-guided walk through historic market halls and iconic seafood landmarks.
EasyJerusalem, Israel
Taste the heart of Jerusalem on this self-guided walk through the legendary stalls and hidden gems of Mahane Yehuda Market.
EasyJerusalem, Israel
Explore the secluded world of Mea Shearim on this self-guided walk through Jerusalem’s historic ultra-Orthodox district and 19th-century courtyards.
EasyJerusalem, Israel
Explore Jerusalem's nightlife and street art, from the shutter murals of the Shuk to secret speakeasies and creative hubs in the City Center.
EasyJerusalem, Israel
Explore the 'Garden Suburb' of Jerusalem's elite. Discover Bauhaus architecture, historic residences of prime ministers, and intellectual landmarks.