Is this walking tour Marrakech-friendly for solo travelers?

Yes, this neighborhood stroll is very safe for solo travelers. The route stays on well-trafficked streets and visits established businesses where visitors are welcome to browse independently.

What is the best time to visit the concept stores in Marrakech?

The best time is between 11:00 AM and 4:00 PM. This ensures all boutiques are open and gives you the best light for viewing the art galleries.

Can I reach Sidi Ghanem on foot from the Medina?

It is not recommended to walk to Sidi Ghanem from the Medina as it is several kilometers away through industrial areas. It is best to take a short taxi ride from Gueliz after visiting Stop 5.

Are prices fixed in these modern design stores?

Yes, unlike the traditional souks, most modern concept stores like 33 Rue Majorelle and Max & Jan have fixed pricing. This makes for a more relaxed shopping experience without the need for haggling.

Is the Comptoir des Mines Galerie free to enter?

Generally, yes, the gallery is free to the public, though some special exhibitions may occasionally have a small fee. It is one of the premier spots for contemporary art in the city.

What should I wear for this walking route?

Comfortable walking shoes are essential for the Medina's cobblestones. While Marrakech is modern, modest dress is still appreciated, especially when walking through the more traditional areas between stops.

Is it worth visiting Sidi Ghanem for just one store?

Sidi Ghanem is the industrial design hub of Marrakech. While we feature Chabi Chic, the area is home to dozens of workshops, candle makers, and furniture designers, making it a paradise for design enthusiasts.

Zigway - The Guide Follows You

About This Tour

Marrakech is often celebrated for its ancient labyrinthine alleys and historic monuments, but beyond the traditional souks lies a vibrant, forward-thinking world of contemporary design. This self-guided walk invites you to explore the intersection of Moroccan heritage and modern aesthetics, taking you from the heart of the Medina to the stylish streets of the Gueliz district. You will discover how local artisans and international designers are reimagining traditional crafts for the 21st century. This walking route is perfect for those who appreciate art, interior design, and unique retail experiences that go beyond the typical souvenir stalls. Along the way, you will encounter concept stores that feel more like galleries and art spaces housed in stunning Art Deco architecture. This neighborhood stroll captures the pulse of the 'New Marrakech,' where minimalism meets the intricate patterns of the Maghreb. While many visitors stick to the main square, this exploration reveals the sophisticated side of the Red City. It is a journey through textures, colors, and creative visions that define modern Morocco. Whether you are looking for high-end fashion, contemporary ceramics, or cutting-edge African art, this route provides a curated look at the city's most influential creative hubs. This experience is designed as a flexible audio walk, allowing you to linger in a boutique or skip ahead as you please. Unlike a standard walking tour Marrakech can offer, this route emphasizes the slow appreciation of design and the stories behind the brands. By the time you reach the final stops, you will have a deep understanding of why Marrakech remains a global capital of style and inspiration for artists worldwide. **Note:** This area is known for its ever-changing character. Street art, pop-up venues, and temporary exhibitions may differ from what's described. That's part of the adventure - you might discover something entirely new!

Highlights

Explore Max & Jan, the Medina's most famous modern concept store

Step into the 'Aladdin's Cave' of interior design at Mustapha Blaoui

See traditional craftsmanship being preserved at the Ensemble Artisanal

Browse high-end Moroccan fashion at the iconic 33 Rue Majorelle

Visit the stunning Art Deco gallery space of Comptoir des Mines

Discover the modern lifestyle and ceramics of Chabi Chic

Tour Stops (6)

Max & Jan Medina

Start exploring with Zigway at Max & Jan, a flagship of the Marrakech design scene. Founded by Jan Pauwels and Maximilien Scharl, this concept store is a masterclass in 'Ethnic Chic.' The space blends traditional Moroccan silhouettes with a modern, sustainable approach to fashion. As you wander through the multi-level store, notice how the architecture of the old riad has been adapted to showcase vibrant textiles and accessories. Don't miss the rooftop, which often serves as a peaceful escape from the Medina's bustle. This stop sets the tone for the walk, highlighting how international influence and local craftsmanship can create something entirely new and globally relevant.

Mustapha Blaoui

A short walk away lies Mustapha Blaoui, an unassuming wooden door that opens into a massive warehouse of wonders. Often described as a hidden gem for interior designers, this space is packed from floor to ceiling with rugs, lanterns, furniture, and curiosities. Unlike the aggressive sales pitches in the main souks, here you can explore independently at your own pace. The collection is a curated mix of Moroccan heritage and pieces sourced from across the African continent. It is a place where you can see the scale of Moroccan production and the timeless appeal of Berber and Arab design elements.

Ensemble Artisanal

As you move toward the edge of the Medina, you reach the Ensemble Artisanal. This government-sponsored complex is dedicated to preserving the traditional techniques of Moroccan artisans. Here, you can watch masters at work in various disciplines, from leatherwork to wood carving. What makes this stop unique in the context of modern design is the focus on quality and authenticity. It serves as the foundation upon which contemporary designers build their collections. The fixed prices here also provide a helpful benchmark for the value of high-quality handcrafted goods in the city.

33 RUE MAJORELLE

Crossing into the modern Gueliz district, you arrive at 33 Rue Majorelle. Located just steps away from the famous Jardin Majorelle, this is perhaps the most famous concept store in the city. It features a rotating selection of over 90 Moroccan designers, ranging from organic cosmetics to avant-garde fashion. The aesthetic here is bright, airy, and distinctly high-end. It reflects the global reputation of Marrakech as a fashion hub. Take note of the creative window displays and the way traditional motifs are distilled into minimalist jewelry and homeware. It is the perfect place to see the 'New Morocco' lifestyle in full bloom.

Comptoir des Mines Galerie

This stop takes you into the world of contemporary African art. Housed in a magnificent 1930s Art Deco apartment building, Comptoir des Mines is one of the most important galleries in Morocco. The building itself is a work of art, featuring original tiling and grand staircases. Inside, the exhibitions change frequently, showcasing provocative and visually stunning works by artists from across the continent. This space represents the intellectual and artistic evolution of Marrakech, moving beyond craft into the realm of fine art and social commentary. Please be aware that exhibitions are temporary and the interior layout may change.

Chabi Chic - Sidi Ghanem Showroom

To conclude your journey, we look toward the industrial zone of Sidi Ghanem, the creative heart where many of the items you've seen are actually designed. Chabi Chic has become a global ambassador for modern Moroccan ceramics, known for their signature stripes and gold-rimmed plates. Their showroom captures a specific 'Bohemian-Modern' lifestyle that has taken social media by storm. While the Sidi Ghanem area is a short taxi ride from Gueliz, it is the essential final stop for design lovers. Note that this is an active industrial area, so the vibe is more 'workshop' than 'tourist boutique.'

Frequently Asked Questions

The full walk takes approximately 2.5 to 3 hours. This includes time to browse at each concept store and the gallery, though your pace may vary depending on how much shopping you do.